A good part of my work documenting the contents of Dow's Pharmacy involves chasing down and documenting old pharmaceutical companies and products.
Some are easy, some are difficult and some doubly so because either the name has been reused by a later, better known product - sometimes overseas - and sometimes because the name resembles a well known name and search engines increasingly have an auto-correct like capability.
I'll give you an example.
Over the weekend I did some family history work and needed to research a farm in Angus, Scotland called Burnmouth of Kintyrie.
Traditionally east coast Scottish farm names in the form X of Y mean either a house or smaller property associated with either a larger fermtoun or even a small community.
So to keep things simple I searched for the fermtoun name alone as they tend to persist while houses and smaller subdivisions can disappear, especially in the last fifty years or so as farms increasingly became larger, more mechanised and reabsorbed subdivisions.
So what did I find?
Well, everyone uses Google don't they?